More targeted marketing campaigns
Enhanced product performance
Improved demand planning and supply chain
D+M Group (now Sound United LLC) is a global company focused on developing audio/video products and services to meet the needs of customers in an increasingly digital world. Understanding its audience and creating a superior user experience is pivotal to D+M.
With wireless speakers‘product activation information, the company has a lot of potential data points to build audience profiles and understand what motivates its audience. The data is available. It was just a matter of integrating a wide range of data and tapping into the right sources.
Using Talend Data Integration AWS, Marketing receives the information on the use of streaming services and uses it to plan campaigns. The department responsible for inventory identifies how much inventory retail partners are selling, which improves supply chain planning.