Leveraging big data to make better decisions faster
In 2013, French discount retailer Babou implemented a barcode system that guaranteed the traceability of its products, and in 2014 they launched a loyalty card. Those two initiatives generated a massive amount of data that remained mostly unused. The IT department’s goal was to use that data to provide management with structured information in the form of a dashboard to help with decision-making.
To make that possible, Babou selected Talend Big Data, in part because it offers a powerful solution and a subscription model that guarantees the sustainability of Babou’s reporting. In addition, the solution leverages the power of Hadoop’s native support.
Via Talend, Babou now makes 15 dashboards with real-time information available to Babou's general management and business teams. Talend Platform for Big Data meets Babou's integration needs for operational monitoring, customer care, sales and supply
Case-Study herunterladen: Babou