Using customer data responsibly
Accor has redefined its core business around the idea of "Enhanced Hospitality," with tailor-made services to anticipate the slightest wishes of its guests and make them experience moments of emotion. But this personalization had to be responsible.
The protection of personal data is everyone's business. Accor has turned data governance into a major challenge for all its 280,000 talents. With Talend, Accor has also created a framework of trust around data. Now the right of access to personal information under the GDPR has gone from 30 days, the legal time limit, to 5 days.